Sam is a commercial photographer based in Hong Kong. His work revolves around capturing the unique characteristics of people, products, food and lifestyle to provide works of substance that help brands engage with their audience.



Drawn to interesting narratives that define an image, Sam captures these moments in a cinematic way with the intention of immersing viewers in the beauty and extraordinary of the subject within imagery.


He also finds inspiration in matters of daily life and objects and exemplifies the character and peculiarity through his personal work.


When not taking photos, Sam is a brand identity designer who crafts distinctive visual expressions.